MELTED

Food Truck

Challenge

Melted, a food truck that sells hot chocolate, is located in Sisters, Oregon. The task was to create a logo and apply it to their vehicle and product offerings.

Solution

For the logo I created a dark abstract cup shape with a continuous line on top for the logo design. I selected a bold, geometric font reminds me of chocolate bars. Dark brown on the food truck’s bottom symbolizes dark chocolate; a lighter brown in the middle signifies cream mixed with chocolate, and white on top represents whipped cream.

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